The Value of Providing More Than Paid For
Over the years, we have done hundreds of deliveries. I could not count the times that we have been told our prices are phenomenal or that we should raise them. I take a lot of pride in being able to deliver a quality product for a better price than our competitors. Not only that, but we also provide much better customer service. While we may get behind at times, there is always someone you can call and have your questions answered immediately. It is no accident that our products are available at some of the best prices on the market. It was a conscious decision that was made in order to preserve one of the main principles we were founded on.
We want to be able to serve as many people as possible, for the lowest price possible.
We go about business with the Ford philosophy. To a certain extent, wealth can be measured in dollars, but at the end of the day, the real value comes from the reputation that you can gain through rendering more service than a customer pays for.
Today, everyone is focused on making a quick dollar, or trying to hop on the next trend in hopes of coming across that lucky strike. To truly grow, not only as a business but as a person, I believe that you must pay your dues. If you want to become a leader in the industry, you have to put yourself in a position to come in contact with as many people as possible. Leaders do more than what is paid for because it is something far more valuable than money that drives them to succeed in a chosen occupation.
Henry Ford's famous quote is "Give the people the best product at the lowest price possible".
While problems in business come up every single day, but there are two problems that when faced to make a choice, I would much rather have one over the other.
You could have a business that has incredible margins, but with those margins, you are losing sleep at night because you do not know where your next sale is coming from.
On the other hand you could have a business with lower prices, but your shop is always running, and you lose sleep because you are trying to fulfill orders. If your shop stays busy, your employees stay paid, people are being served, and you a growing your business, even if you could sell your products/services for a higher price.
In order to succeed, you have to do everything you can to stand out. If our competition raises prices, we will lower them. If our competition cuts wages, we will raise them. When you build your business around service instead of profit margins, it is significantly harder to fail.
All that DHD can do now that we are up and running is hold true to the values that we were founded on and see how far they can take us. I truly believe that doing things in ways that no one else does can put you light years ahead in any aspect of life.